Clicks. Leads. Customers.
Pay-Per-Click
Paid ad campaigns built for service businesses that want better lead flow, stronger targeting, and clearer returns from Google Ads and Facebook campaigns.
Why most businesses waste money on ads
A lot of businesses run campaigns without the right setup, targeting, tracking, or landing experience, which means spend goes out but quality leads do not consistently come back in.
Wrong traffic
Ads may be getting clicks, but not from the people who are most likely to enquire, book, or buy.
Weak follow-through
Even when the ad gets attention, poor landing pages or unclear offers can stop visitors from converting.
No real tracking
Without clean conversion tracking, it becomes hard to know which ads, keywords, or audiences are actually producing results.
Budget leaks
Campaigns often burn through budget on broad targeting, low-intent traffic, or ads that are not being improved properly.
Paid ads designed to bring in the right kind of lead
We focus on practical campaigns for local businesses and service brands that need more enquiries, better visibility, and a clearer system for turning clicks into customers.
What Facebook and Google Ads mean
Pay-per-click marketing puts your business in front of people who are actively searching or likely to respond to your offer. Google Ads captures demand when people are already looking. Facebook and Instagram Ads create demand, stay visible, and generate enquiries through targeted campaigns alongside stronger social media.
For service businesses, it can mean more leads, more booked calls, and faster growth when the campaigns, targeting, and landing pages are set up properly.
What it helps with
- Getting your business in front of people ready to enquire now.
- Generating leads from Google search, Facebook, and Instagram campaigns.
- Retargeting people who visited your website but did not convert yet.
- Testing offers, services, and locations to see what performs best.
- Tracking which campaigns are actually creating leads and sales opportunities.
Common paid ad campaigns for growing service businesses
The kinds of campaigns we build depending on whether you need fast demand capture, local lead generation, retargeting, or broader brand visibility.
Google Search Ads
Show up when people are actively searching for your service, location, or problem right now.
- High-intent keyword targeting
- Location-based campaign setup
- Call and lead-focused ad copy
Facebook & Instagram Lead Ads
Generate enquiries directly inside Meta platforms with lead forms, offers, and targeted messaging.
- Lead form campaigns
- Audience and interest targeting
- Creative built for conversion
Retargeting Campaigns
Stay in front of past website visitors and warm audiences who did not convert the first time.
- Website visitor retargeting
- Offer reminder campaigns
- Stronger return from existing traffic
Landing Page Campaigns
Pair your ads with a focused page built to convert better than sending traffic to a generic website page.
- Dedicated offer pages
- Service-specific messaging
- Clearer next-step actions
Tracking & Conversion Setup
Make sure your ad account is measuring leads, calls, forms, and key actions properly.
- Tag Manager and pixel setup
- Lead and form tracking
- Clear reporting visibility
Ongoing Optimisation
Improve results over time through testing, budget shifts, audience refinement, and stronger ad creative.
- Performance reviews
- Creative and copy testing
- Budget efficiency improvements
A simple rollout for better campaign performance
We do not just launch ads and hope for the best. We build the campaign around offer clarity, tracking, audience fit, and conversion quality.
Audit
We review your current offer, audience, service areas, website or landing page, and what is already happening in your ad account if you have one.
Build
We create the campaigns, targeting, copy, creatives, tracking, and structure around the services you want to push most.
Launch
Everything is set live with the right tracking, budget setup, and conversion points so performance can be measured properly.
Improve
Once data starts coming in, we refine based on lead quality, click behaviour, conversion rate, and where better returns can be found.
Clear paid ads packages built around your growth stage
Three structured options for businesses that want stronger campaign performance, better lead quality, and more consistent paid growth.
Starter
PPC Foundations
A strong starting package for businesses that want one core campaign channel set up properly and managed with cleaner targeting.
- Google Ads or Meta Ads management
- 1 core campaign setup
- Basic conversion tracking setup
- Ad copy and audience targeting
- Monthly reporting review
Growth
Lead Generation Growth
A stronger package for service businesses that want better lead quality, stronger tracking, and steady campaign growth.
- Google Ads and/or Meta Ads management
- Multiple campaign sets or ad groups
- Retargeting campaign included
- Conversion tracking refinement
- Monthly optimisation and reporting
- Landing page guidance included
Scale
Multi-Channel Ad Strategy
For businesses ready to expand their paid strategy across platforms, offers, audiences, tracking, and long-term growth testing.
- Full Google and Meta campaign management
- Advanced retargeting setup
- Offer and funnel testing
- More detailed reporting visibility
- Creative direction and optimisation
- Priority support and strategy input
Expand your paid ad system as your business grows
Start with the essentials, then layer in more tracking, landing pages, retargeting, and reporting as your campaigns become more mature.
Popular add-ons
Add extra performance layers once your core campaign system is running properly.
Landing page design
Focused pages built for a single offer or service campaign.
Retargeting expansion
Reconnect with visitors who clicked but did not enquire.
Call tracking setup
Measure which campaigns are generating quality phone calls.
Lead form automation
Push ad leads directly into your email, CRM, or follow-up flow.
Creative refresh package
New ad concepts, visuals, and copy testing support.
Custom reporting dashboard
Track ad spend, leads, calls, and campaign performance clearly.
Who this is best for
Paid ads deliver the most value when you already know your service offer, want more lead volume, and are ready to improve conversion quality over time.
Best industries
Trades, clinics, home services, local businesses, and high-intent service providers.
Main benefit
Faster visibility, more enquiries, and better control over where leads are coming from.
Great for teams who
Want more predictable lead flow without relying only on organic traffic.
Pairs well with
SEO, social media, automation, and conversion-focused landing pages.
Common questions about Facebook and Google Ads
A few simple answers for businesses considering paid ads for lead generation and growth.
Should I run Google Ads or Facebook Ads?
It depends on your service, audience, and goal. Google Ads is usually stronger for capturing demand when people are searching now. Facebook and Instagram Ads are useful for targeted lead generation, awareness, and retargeting. In many cases, both work well together.
Do I need a big budget to start?
No. You do need enough budget to collect useful data and compete properly in your market, but many local campaigns can start with a focused setup and scale once performance improves.
Can you help with the landing page too?
Yes. The campaign and the page need to work together. If the ad is strong but the page is weak, conversion rates usually suffer. We can guide the structure or build campaign-focused pages where needed.
How do I know if the ads are working?
We focus on meaningful actions such as leads, calls, booked jobs, and conversion quality, not just clicks. Proper tracking and reporting help show which campaigns are producing real business outcomes.
How long before I see results?
Some campaigns can produce leads quickly, but optimisation still takes time. The first stage is about getting clean data, then improving targeting, messaging, and conversion rate from there.
Want more qualified clicks that turn into real leads and customers?
We can map out a practical paid ads strategy so your campaigns are clearer, more targeted, and built around real growth.